(1) Google more and more effectively (e.g. type any Latin phrase then click)(4) Other, please specify.
(2) Don't waffle, don't embellish needlessly, don't exaggerate (e.g. billions)
(3) Don't be rude (e.g. it [Puppy] has no bloody idea [it hasn't - devs might])
(4) Never mind wasting your time - think about the cumulative time of others
(5) Don't be tetchy, choose a short informative heading and a single theme.